SEO for Help Articles

Every published article in your Convot knowledge base is a public web page with its own URL. Good SEO on these pages helps customers find answers via Google and other search engines before they need to open a support conversation.

Meta title

The meta title is the text that appears in the browser tab and as the clickable headline in search results. It defaults to the article title.

Override it when your article title is too short for a search result, or when you want to include a keyword that is not in the title itself.

Good meta title pattern: [Article Title] - [App Name] Help Center

For example: “How to add a delivery date picker - MyApp Help Center”

Keep meta titles under 60 characters so they are not cut off in search results.

Meta description

The meta description is the short excerpt shown under the headline in search results. It defaults to the article summary.

Override it to include the most compelling reason a customer should click through. Describe what the article helps the customer accomplish, not just what it is about.

Good meta description pattern: a 1-2 sentence answer to “what will I learn from this article?” in plain language with relevant keywords.

Keep meta descriptions under 160 characters.

Setting meta fields

1. Open an article in the editor.
2. In the right sidebar, scroll to SEO.
3. Fill in Meta title and Meta description.
4. Save the article.

Slug and URL

The article slug (in the URL /en/article/<slug>) is auto-generated from the title when you create the article. You can override it when creating the article, but changing it after publishing breaks existing links.

Structured data

Convot’s help center pages include basic structured data (Article schema) automatically. You do not need to add any markup yourself.

Index vs no-index

Visible articles are indexed by search engines. Draft and Hidden articles are not served publicly, so they are not indexed.